Apple - iPhone 5c - Designed Together

In the new iPhone 5c, color is more than just something you see.
The hardware and software are designed together so you feel color throughout the entire experience.

Apple - iPhone 5c - TV Ad - Plastic Perfected

Introducing iPhone 5c. A completely new expression of iPhone that's not just for lovers of color. It's for the colorful.

Apple - Introducing iPhone 5c - For the colorful

iPhone 5c is more than just a color phone. It's an entirely new expression of what iPhone can be.